Wombat Mobile I should be coding or sleeping instead of this...

techdirt has an interesting link to an Associated Press change.

"The concept is simple: On major spot stories -- especially when events happen early in the day -- we will provide you with two versions to choose between," the AP said in an advisory to members. "One will be the traditional 'straight lead' that leads with the main facts of what took place. The other will be the 'optional,' an alternative approach that attempts to draw in the reader through imagery, narrative devices, perspective or other creative means."

It'll be interesting to see which type of lead ends up being more popular down the road.